Amex recently announced a new portfolio of Hilton credit cards. Of all the cards, the Aspire is the one driving people in the points and miles hobby insane. At first glance, the list of benefits seems quite impressive and competitive with category leading cards like the Chase Sapphire Reserve and Amex Platinum.
The main downside is the fact that instead of MR or UR points this card is about some of my least favorite points. A night at one of the Hiltons I would like to visit goes for 80,000 to 89,000 points easily. At this point nobody knows what the sign up bonus is going to be, and that might make me consider this card. If the bonus is outrageous, then this card could be worth having for a year. Otherwise, I will gladly pass. I do hope this card puts pressure on Hyatt and Marriott/SPG because competition is always a great thing.