Well, we might say Aloha to Southwest now that it announced it will start to travel to Hawaii! There have been rumors for some time, just like we expect jetBlue to start flying to Europe in the near future. I know more about Southwest than any other airline, yet I’ve never flown with this crazy cool airline.
Although, I don’t expect to see Many direct fights from EWR/LGA, the fact that Southwest will start to fly there will increase competition.
Even if the prices are not a lot lower, the main reason people love Southwest is the companion pass. We are now tempted to get the companion pass by the end of January in order to enjoy this 2-for-1 bliss for 23 months.